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We ponder the world of retail and branding a lot. We read a lot of studies, we follow the trends, we get out in the field to learn, understand and learn some more. Then we come back and write it all down. Our experts have created articles on a variety of topics within the retail marketing landscape.

Premature Neuromarketing

Techniques used in neuromarketing are often introduced too early to exploit their full potential.

Specialty Retail: Home to a new form of "Bait and Switch"

If your sign simply says what you are selling, you are leaving out some very critical information.

Paralyzed By Too Many Choices

How many of us have stood in front of a shelf in the store totally confounded by what to purchase?

Customer APP-reciation

I have been amazed at the speed and breadth of the change underway in mobile devices.

Is Specialty Still Special?

Have you seen recent quarterly sales from the top specialty retailers?

Will Marketers Have a New Reality Too?

I recently read an advice column by Carolyn Hax (yeah, I know) that contained a remarkable...

Pick Up a Mop

Improving retail performance is on everybody’s mind these days, what with the economy and lots of...

If Opportunity Doesn't Knock, Build a Door

Milton Berle may have been a comedian of the '50s and '60s, but his quote about opportunity...

Outsmarting Versus Outspending Your Competition

There's a new show on cable called "Pitchmen." It's a reality show starring Billy Mays and...

Retail Enlightenment From the Emerald City

Have you ever experienced this scenario, one you never saw coming? There were no sirens, no...

The Importance of Neighborhood Culture

"Think globally and act locally." It's a catchy and wise-sounding phrase one hears thrown about...

Increase Sales From People Who Are Moving

Most businesses do not take full advantage of consumers who move into their trade areas.